We want to make sure that your video works as hard as possible for the product it’s promoting or the service under the spotlight. To do this, we’ll ask you a series of questions that will translate into a set of objectives the video will then meet.
We ask you: What do you want to achieve with this piece of communication? Who is the target audience? What is the key message and the key benefit that will make their life easier? Which features of the product / service support this message? What sets you apart from the competition? What response should the video provoke – a change of attitude, or a call to action?
Your responses will influence: Video length, Video style, Voice over script and Storyboard
We’ll then follow a few structured steps: We work together with you to produce a compelling storyboard that tells your story in a way that will provoke your desired response. Then we’ll arrange a convenient date for shooting. Editing is then completed and uploaded for client approval. The approved video is then uploaded to your website. We don’t stop there. We’ll guide you how to get your message out using all the channels available including social media.
Plus, with YouTube enjoying 1 billion hits per month and 50% of those views on mobile devices (and growing) we make sure that details are clear and crisp on screen.
