Animated Explainer Video Animated explainer videos do exactly what they say on the tin – they explain what a company does through the power of animation. Cute, eye-catching and creative, animated explainer videos help your brand create messages that will be remembered. The cartoon nature of animation appeals to the child in all of us and means we’re far more receptive to the message. Animated explainer videos help brands stand out in crowded markets and go a long way to converting browsers into buyers. Check out the short animated video we created for iNeed, the people recommendation network.